ventures / ptk-digital-labs · Founder
PTK Digital Labs — Founder
PTK Digital Labs
Business visibility on Google and AI search, without the agency price tag.
My freelance agency for small businesses that want to be found: on Google today, and inside AI answers (ChatGPT, Perplexity, AI Overviews) tomorrow. High-level strategy at small-business rates, no lock-in contracts, and the 80/20 rule applied ruthlessly: high-impact actions first, no padding.
- AIEO standard, not an add-on
- No lock-in contracts
- Paying clients in year one
- Runs on tooling I built
Founder, and for now most of the delivery too: strategy, execution and tooling. The agency runs on software I built myself. SEO Graph, my own research engine, produces the keyword strategies, audits and AI-visibility reports clients receive.
- SEO + AI search optimisation (AIEO), included as standard
- Web development and website management
- Google Business Profile
the full list(4)
- Google Ads
- Workflow automation and lead nurture
- Email marketing and outreach
- Analytics and reporting
The thinking
user · pains · gap · tools
Australian small business owners (clinics, local services, specialist practices) with no in-house marketing and no appetite for enterprise agency retainers.
Target user
- Agencies quote $7,000 to $14,000+ with lock-in contracts for work a small business cannot audit
- Customers increasingly ask ChatGPT and Google AI first, and traditional SEO advice ignores that shift
- Owners have no time to learn the tech, and no one they trust to translate it
Pain points
The AI-search era has no small-business lane: big agencies sell old playbooks at high prices, DIY tools assume expertise. An AIEO-first freelancer with his own tooling can deliver agency-grade strategy at small-business rates.
Gap in the market
- SEO Graph (my own research + audit engine)
- Gemini grounded AI-visibility checks
- Claude Code
- Google Search Console
- n8n automations
- Wix / Framer / React sites
AI + tooling
- STP positioning: the small-business lane the big agencies price out
- Jobs-to-be-done discovery calls (the job is "be found", not "rank #1")
- 80/20 prioritisation with impact by effort roadmaps
- Full-funnel model: top-of-funnel visibility to automated nurture to conversion
- E-E-A-T + AIEO scorecard for content strategy
- Value-based engagement structure (MSA + SOW, no lock-ins)
Frameworks
- Paying clients in year one
- Client organic inquiry growth (weekly inbound proven at PATT)
- TBD: AI-search share-of-voice lift per client, retainer count
Success metrics
It is never too late to learn table tennis.