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ventures / ptk-digital-labs · Founder

PTK Digital Labs

Business visibility on Google and AI search, without the agency price tag.

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ptkdigitallabs.com ↗

What it is

My freelance agency for small businesses that want to be found: on Google today, and inside AI answers (ChatGPT, Perplexity, AI Overviews) tomorrow. High-level strategy at small-business rates, no lock-in contracts, and the 80/20 rule applied ruthlessly: high-impact actions first, no padding.

My part in it

Founder, and for now most of the delivery too: strategy, execution and tooling. The agency runs on software I built myself. SEO Graph, my own research engine, produces the keyword strategies, audits and AI-visibility reports clients receive.

The thinking

Target user

Australian small business owners (clinics, local services, specialist practices) with no in-house marketing and no appetite for enterprise agency retainers.

Pain points

  • Agencies quote $7,000 to $14,000+ with lock-in contracts for work a small business cannot audit
  • Customers increasingly ask ChatGPT and Google AI first, and traditional SEO advice ignores that shift
  • Owners have no time to learn the tech, and no one they trust to translate it

Gap in the market

The AI-search era has no small-business lane: big agencies sell old playbooks at high prices, DIY tools assume expertise. An AIEO-first freelancer with his own tooling can deliver agency-grade strategy at small-business rates.

AI + tooling

  • SEO Graph (my own research + audit engine)
  • Gemini grounded AI-visibility checks
  • Claude Code
  • Google Search Console
  • n8n automations
  • Wix / Framer / React sites

Frameworks

  • STP positioning: the small-business lane the big agencies price out
  • Jobs-to-be-done discovery calls (the job is "be found", not "rank #1")
  • 80/20 prioritisation with impact by effort roadmaps
  • Full-funnel model: top-of-funnel visibility to automated nurture to conversion
  • E-E-A-T + AIEO scorecard for content strategy
  • Value-based engagement structure (MSA + SOW, no lock-ins)

Success metrics

  • Paying clients in year one
  • Client organic inquiry growth (weekly inbound proven at PATT)
  • TBD: AI-search share-of-voice lift per client, retainer count

Services

  • SEO + AI search optimisation (AIEO), included as standard
  • Web development and website management
  • Google Business Profile
  • Google Ads
  • Workflow automation and lead nurture
  • Email marketing and outreach
  • Analytics and reporting
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